At FijiKava, our mission extends beyond crafting superior kava products for you. It reaches into the heart of over 200 local Fijian farming communities, where we have nurtured sustainable partnerships, including the TUTU RURAL Training Centre (TRTC) and their graduates, that remain at the core of our operations.
We're committed to cutting out the middleman by purchasing kava directly from farmers, including TRTC graduates, at premium prices. This approach not only assureseconomic well-being for our farmers, but also guarantees us a consistent, high-quality kava supply.
The relationship we foster with our farmers creates a win-win scenario, bolstering the resilience and sustainability of the kava industry. It's a virtuous cycle that begins with the planting of a kava cutting and culminates in a satisfied FijiKava customer, all underpinned by a shared respect for our farmers, consumers and the environment.
FijiKava's partnership with the TUTU RURAL Training Centre (TRTC) transcends the boundaries of typical business relationships. It is a tapestry of shared dreams, sustainable growth, community empowerment, and transformative success. For over 30 years, TRTC has stood as a beacon of enlightenment, equipping rural Fijians with the vital skills that help their communities thrive and flourish.
Each year, our partnership with TRTC sees 57 students getting their hands dirty by planting over 90,000 kava crops, learning the ins and outs of farming, while simultaneously bolstering the local economy.
Empowering a new wave of local farmers
Each year, we join hands with TRTC to train 57 potential Fijian farmers, instilling in them the rich wisdom of kava cultivation. This encompasses everything from mastering sustainable agriculture practices to differentiating and nurturing diverse kava strains. It's a journey of growth, taking novice farmers and transforming them into confident, skilled cultivators.
Fostering self-reliance
As part of the TRTC training, students are inspired to plant approximately 2,600 kava crops annually. This effort combines cultivating 1,000 crops in their local communities with an additional 1,600 at TRTC, nurturing a sense of ownership, self-reliance and significant contributions to the local kava production.
Offering post-training support
We believe in the power of lifelong learning. Beyond our initial training, we extend our support to these new farmers, offering guidance and feedback to further refine their skills and ensure their farming practices remain in alignment with our sustainability and quality standards.
Maintaining quality at every step
Our training doesn't stop at cultivation. We educate our farmers on how to segregate different kava strains, an integral step in maintaining the premium quality and purity that FijiKava is renowned for.
Our partnerships with the TRTC and local fair-trade farmers encapsulates our mutual commitment to preserving the revered legacy of Fijian kava while elevating the lives of its cultivators.
Each cup of FijiKava symbolises this dedication, whispering a tale of a vibrant, sustainable future for Fijian kava, and the hardworking communities that pour their hearts into bringing it to life.
As we reflect on the journey that FijiKava has undertaken, our vision reaches far beyond the cultivation and distribution of kava. We see our work as an integral part of the fabric that weaves together communities, both locally and globally.
Our unwavering commitment to quality, sustainability and community remains our guiding light. Looking ahead, we foresee a future where kava transcends its traditional context, taking on a pivotal role in holistic health and wellness across the globe. In this vision, we'll continue to grow our partnerships and our commitment to preserving a sustainable future for Fijian kava, and the hardwork communities that pour their hearts into bringing it to life, one cup at a time.
